Separation of "church and state" blurring

Man, I'm on a roll today. I was recently talking about how Google will increasingly find itself torn between the forces of short-term profits and the necessity to maintain its aura of objectivity. Now, this from Search Engine Watch:

Google & SEO Support For Advertisers now posted for Search Engine Watch members looks at how increased editorial listings support being given to large advertisers is raising concerns with search marketers and threatening the "church and state" division between ads and editorial results that Google has long sought to maintain.