Some guy makes a blog just for AdSense

So, some guy makes this news-aggregating blog about asbestos, just to take advantage of AdSense prices on asbestos-related keywords that supposedly reach $100-per-click (due to lawyers bidding up the prices in hopes of attracting asbestos litigation). The funny thing is, the novelty of the story may itself have contributed to this guy's success. It made Slashdot, where he must have gotten at least 30,000 hits. Even if only 10% of the people clicked on the Google ads for the hell of it, that's 3000 x $100 = $300,000. Quite a load of change. I wonder how Google is dealing with this.